When your current website was officially launched you may have thought that you had all your online needs taken care of for many years to come. However as time goes on, businesses’ grow and their needs change, design improves and many new applications and seamless processes pop up in the world of technology.
Updating and redesigning your website can seem like a momentous task to many small business owners, however it is necessary in order to move with the times and to allow your business to continue to grow online.
We’ve put together a short list of the 6 main benefits of upgrading your website, which we hope will inspire you to take action and not get left behind while your competitors keep pushing ahead to keep up to date with modern technology and web developments;
1. Your Website Stays Current
Websites have evolved over the years from being slow loading with low resolution images with flashing banner adverts into slick, professional and easy to navigate websites that deliver a beautiful user experience.
Staying up to date and current with new technologies will make your website stand out from the crowd, but more importantly, stand out from your competitors.
2. Increased Exposure To Customers
Having your website upgraded will give your business greater opportunities for exposure to your customers. They will be searching for you online and if they can’t find you or don’t like the look of your website they will leave it with a couple of clicks and most likely end up on one of your competitors websites. Your business needs to always be ready to capture your next client or sale.
3. More Opportunities For Sales
Having a new website presents your business with a greater opportunity to be found online and an ability to market your business online, to customers who never need to leave their home or work in order to find you. Your website should showcase your products and services, it should serve as an extension of your shop (if you have one). Online visitors to your site should be able to easily learn about what you have to offer and make a purchase, request additional information or book your services – your website should be able capture leads and potential customers and convert them into an loyal customers.
4. Updating Your Website Facilitates Growth Of Your Business
Having a website that is capable of responding to an increase in online sales and growth of your business is crucial to the success of your business. An updated website will allow your business to expand online and to reach more visitors using the latest web technologies. With the right strategy these visitors can then be nurtured and converted into new leads and eventually into new paying customers.
5. Your Website Needs To Be Mobile Responsive
Google now gives higher ranking to websites that are mobile friendly. What does this mean to your business? If your website is not optimised for mobile then Google will show your website to visitors less often when they are searching for business’ like yours. Upgrading your website to ensure it is mobile responsive will help to ensure that visitors can see it first when searching for your products and services.
6. Fast Load Time
Customers in the online marketplace have a very low attention span and if your website is taking too long to load then they will simply click away from it, most likely to one of your competitor’s sites who have a faster load time. Customers want to see what you have to offer as soon as they land on your website. Using the latest technologies Digital Marketing Solutions can ensure that your site is optimised for fast load speed to meet your customer’s demands.
These are just a few of the many benefits that updating your website can do for your business. Contact us today for details about what how we can help you grow your business online.